Wine Promotions
Strategic marketing consultancy for wine, food & hospitality brands

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Our services

We help wine brands, importers, food concepts and hospitality partners build stronger positioning, greater visibility and real market traction in the Benelux. From PR and brand strategy to tastings, launches, trade activation and education, we turn specialist sector knowledge into meaningful brand growth.

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Strategic PR Campaigns

Wine Promotions designs tailor-made PR strategies for wine brands.

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Product Launches and Wine Tastings

We organize exclusive events such as product launches and wine tastings.

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Social Media and Content Marketing

Our team creates engaging and informative content for social media.

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25+ years in wine & hospitality
Benelux market focus
PR, activation & education

Specialist consultancy for brands that need more than generic marketing

Wine Promotions supports ambitious brands in wine, food and hospitality with a consultancy-led approach to positioning, visibility and activation. We combine strategic thinking with hands-on delivery across PR, launches, tastings, trade-facing concepts, content and education.

Our added value lies in understanding both the story behind the brand and the commercial reality of the market. That means clearer positioning, sharper communication and activations that feel relevant to media, trade partners, hospitality professionals and end customers.

With over 25 years of experience and a strong focus on wine and hospitality, Wine Promotions combines brand strategy, positioning, PR, launches and education in one specialist consultancy model. That experience helps brands communicate with more authority and activate with more relevance.Ruud Weterings
Director Wine Promotions

Our work

Heineken
Developed the Wine Navigator as a practical tool for hospitality customers to help structure wine lists and support better wine selection.

Gall & Gall / Albert Heijn
Developed e-learning modules for retail employees focused on product knowledge, customer service and sales support.

Bonaire Wine Week
Contributed to a four-day wine and gastronomy event built around tastings, menus, workshops and destination-driven experience.

Aeres / WTOL Academy
Involved in the development of a professional viticulture programme focused on practical sector education in the Netherlands.

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